Atlanta Falcons prides itself as the most cutting edge NFL Franchise. They embrace technology and see the web as part of the team. We work closely with the Online Media Team at the Atlanta Falcons to produce an organic website that values the fans as part of the content strategy.
The Falcons site provides up-to-the-minute news and information on the team and the players with content that is gathered from the organization as well as fan sites. DefaultRoute was involved in every step of the process, from information architecture, systems architecture, programming, and ultimately launching the new site in 2010.
Although DefaultRoute is not based in Atlanta, the Falcons are now our favorite team. Go Falcons!